about
backCOLOR:GRAY is the ongoing project of designer Andy Rinehart, providing web design-development-architecture and multimedia authoring including programmed animation, design-for-print and sound design. Starting in 1998 and going full time in 2005 COLOR:GRAY has served a wide and unique variety of clients, from musicians and artists, to pre schools and architects, to guitar sales and circus projects, doing everything from small brochure sites to full-blown content management system developments with commerce, interactivity and endless content.
Clients
COLOR:GRAY has been incredibly fortunate to work for an array of luminaries within the music industry such as David Torn, Rob Mathes, Donna Lewis and Ronnie Montrose not to mention Anil Prasad (of Innerviews.org) and a battery of film composers (Joey Newman, Wayne Sharpe, BC Smith, Christopher Libertino, Quentin Chiapetta). Small and medium businesses have come aboard too (green architecture, floral design, realtor-attorney, pre-school, local church, Alexander Technique) and some of the most prominent boutique guitar sales sites of our day (DestroyAllGuitars, CR Guitars, Henman Guitars). COLOR:GRAY clients reside everywhere, from LA to New York.
Content creation
COLOR:GRAY provides all manner of content creation, including copywriting, photography, sound design, animation and video editing. It is a COLOR:GRAY priority--to assist clients in developing the clearest or craziest, or just the best possible content for their project, content that gets the message across, content that invites.
Identity development
COLOR:GRAY will help develop your presence, your flavor and your logo whether you want to go against the grain or with it we'll help you think, imagine and hone.
Relevancy of design
Design is relevant even when muted. These days design soemtimes takes a back seat to the technology it's displayed on. That's OK. Sometimes design needs to get out of the way, but at COLOR:GRAY we CARE about design. People seek COLOR:GRAY out because of design, and we're willing to put that foot forward, because we believe in it. In short, COLOR:GRAY is willing to allow artwork to play a prominent part in structure.
about ANDY RINEHART
Principal Andy Rinehart has been designing things since a very young age. His parents were particularly alarmed to find that he frequently took brand new toys apart in order to make modifications. When he was age eleven Rinehart formulated a concise language complete with vocabulary and grammar. At age seventeen Rinehart found he could not afford to buy an electric guitar - so he built one. Later, finding himself in need of a turntable, Rinehart fashioned one from laminated woods, paper clips, and coins.
Rinehart's explorative nature led him into several design-oriented fields. In his twenties, Rinehart pursued formal training in musical instrument building and became a journeyman luthier. Later, Rinehart attended the S.U.N.Y. Purchase college of music as a student of composition, graduating Summa Cum Laude. Rinehart spent his years in the conservatory honing his sense of arrangement, timing and pedagogy.
Rinehart was signed to the German record label CMP during their twilight years as an experimental jazz and ethnic music label. His album "Jason's Chord" was produced by noted film composer David Torn with musicians Mick Karn and Kurt Wortman and was hailed by JAZZIZ as one of the best progressive albums of the decade. Somewhere in there Rinehart found himself living a contemplative life as a pastry chef during which he made it his task to design cakes and pastries of jaw-dropping beauty. During these various transitions Rinehart never skipped a beat. Design is design whether it is food or abstract art, instruments or composed music.
The world of computers has provided exciting tools for the extension of Rinehart's design pursuits into the realm of graphics and web functionality. Rinehart applies his years of understanding composition and relationship, structure and aesthetics to the realm of multimedia design.
